A media house runs its operations to meet two main objectives. One, to give unbiased news to the citizens of the country and second to run its operation is such a way that it earns profits to the owners. Profit is derived from advertisements and promotion done by media houses. The more the ad, the more the profits. A client will pay the media houses that are known to be watched by many people their commercials to advertise.
Competitive advantage in a media house can be gained by the ability of a media house to air different programs that are watched by many people. Which are the main program that a media house can achieve a significant competitive advantage other media houses?
Unbiased political news
The main reason why people watch the television is to understand the political temperatures in the country. The problem with many media houses is that they are biased in their presentation of political news. Citizens of a country what to know what the government is doing as well as the opposition. They are concerned with the achievement of the government as well as the failure of the government.
Many media houses don’t cover the failures and shortcoming of the government in their news. If the trend is observed by a citizen, they shy away from such media houses. A good media house should cover unbiased political stories. They should condemn the government when it goes wrong. They should also congratulate the opposition on its achievements.
International news coverage
A media house should not only concentrate on the news of the mother country. The world is changing, the world is changing and almost becoming a global village. Events in a far country now affect the whole world. For a media house to gain a competitive advantage over other house, it should cover news from the whole world.
The best way to go about this is placing different correspondent all over the world. Employ journalist who works in other stations to work for you. They will report news in their home country that affects and important to the whole world. Political news in any country is some worthy news to broadcast in any country.
Cover health matters
Health issues affect every person in the world. They are eye-catching, and many people will want to know how to avoid diseases. In your coverage be sure to cover chronic diseases like cancer. Invite professional doctors to talk about diseases openly. Cover stories of people who have lived with these diseases. In your coverage don’t scare people. Air the content in such a way that it will give hope to the sick. Don’t make the diseases and conditions look unmanageable. Advocate for good lifestyle. Advice on the viewer’s habits that can lead to poor health conditions. Talk to the views about the kinds of foods they should take in the morning, lunch and breakfast.…